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Latest Blogs

Dec 20

How To Improve Deliverability For Your Estate Agency Emails

In this blog, we’ll explore the best practices estate agents can adopt to improve email deliverability, ensuring your important messages make it to the right inboxes at the right time.

Insights
Dec 17

How Automated Posting Can Transform Your Social Media Strategy

With the right tools, agents can maintain a steady social media presence without sacrificing time or quality. Here’s how Auto.social, a social media automation tool designed specifically for agents, can help your estate agency stay active online, attract more vendors, and free up time to focus on building relationships and closing sales.

Insights
Dec 16

Metrics That Matter: Email Marketing 

In this blog, we’ll explore the key metrics you should be tracking to ensure your email marketing campaigns are delivering the impact your agency needs. These metrics are easily tracked through Spectre Email and will help you measure engagement, conversions, and overall performance.

Insights
Dec 10

Marketing Terms Glossary

Marketing can be full of new terms for estate agents, our up-to-date marketing glossary will become your bible for marketing terminology!

Insights
Dec 10

How To Elevate Your Estate Agency Emails With Visuals 

In this blog, we’ll explore how using visuals in your emails can help you capture attention, improve engagement, and ultimately drive more conversions. 

Insights
Dec 5

Estate Agency Email Segmentation: How Agents Can Target The Right Audience With The Right Message

Email segmentation—dividing your audience into targeted groups based on specific criteria—lets you deliver tailored messages that resonate with each recipient.In this blog, we’ll walk through why segmentation is crucial for estate agents, the key segmentation strategies that work best in real estate, and how Spectre Email’s tailored capabilities make segmentation seamless and effective.

Insights
Dec 3

Email Marketing 101: A Quick-Start Guide for Estate Agents

As an estate agent, your days are packed with team meetings, viewings, the ever-growing admin and compliance burden and listing negotiations. Juggling multiple roles leaves little time for other crucial activities, such as building an effective email marketing strategy. This blog will guide you through the basics of email marketing, how it benefits estate agents, and how to get started quickly and efficiently.

Insights
Nov 28

Metrics That Matter: Marketing Metrics You Need To Track

The right metrics will give you insights into the effectiveness of your campaigns, help you refine your strategies, and ensure you’re reaching the right audience. Here are the key metrics every estate agent should track to ensure their marketing efforts are delivering results.

Insights
Nov 25

Creating New Opportunity: How To Identify And Target Unaware Vendors

Unaware vendors may not be actively thinking about selling, but with the right approach, they can be moved along the awareness journey and converted into vendors. Here’s how you can identify and some ways to target these unaware vendors effectively.

Insights
Nov 11

Spectre Takes EA Masters 2024 by Storm: Celebrating Awards and Unmatched Innovation

On 5th November 2024, London’s Evolution in Battersea Park was the place to be for the estate agency industry, with agents, suppliers, and thought leaders gathering for EA Masters 2024. The theme "Dare to Win" encouraged agents to adopt new strategies and embrace innovative tools. Spectre and our parent company, Street Group, made a memorable impact throughout the day, providing attendees a ride to the venue in our tuk tuks and securing two major awards.

News
Events
Oct 21

Spectre cleans up at ESTAS 2024...

Against fierce competition, agents voted Spectre winners of Gold Supplier of the Year and Instruction Generation Tool of the Year at the 2024 ESTAS.

News
Oct 8

Why Understanding Vendor Behaviour Is Crucial For Estate Agents

Understanding vendor behaviour can significantly impact your marketing success. By getting inside the minds of your potential vendors, you can tailor your marketing strategies more effectively, ultimately boosting campaign success, your return on investment (ROI) and winning your estate agency more instructions.

Insights
11

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