NEW GUIDE - Email Marketing: What Agents Should Be Sending in 2025

Lettings Prospecting

Revolutionise the way you prospect landlords.

Voted the best instruction generation tool for 3 years running by agents, Spectre completely revolutionises the way you prospect to landlords, helping you elevate your marketing, win more instructions and grow your lettings portfolio.

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Win more landlords than your competitors.

Create collateral that’s so targeted, bespoke, and compelling that landlords will engage and approach your agency - helping you increase your lettings revenue, fast.

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Incredible intelligence on every property in your patch.

Gain access to a comprehensive list of properties currently being advertised to let in your area, complete with full addresses, advertised PPM, the current letting agent, and more.

Bespoke, targeted and effective communication strategy.

Effortlessly target your competitors’ live lettings listings from new instruction to 12 weeks on market, and make your direct mail hyper-personalised by seamlessly adding merge fields into your messaging.

Ensure your message gets in the landlord’s hands.

Your message will always land in the right hands with our Land Registry integration, enabling you to purchase title deeds and add landlord details into your account for greater results.

Secure rental stock before it even hits the market.

Get ahead of your competitors, expand your market share and win first instructions by proactively prospecting off-market to properties in the area, as well as portfolio and investment landlords.

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Turn your successes into new business.

Profit from every win with compelling Instructed or Let In Your Area campaigns, which can be automatically sent to properties in your area.

Predict your competitors’ tenancy renewals

Easily target the landlords of rental properties that are approaching an estimated tenancy renewal date, making your agency the most proactive locally.

Identify portfolio or investment landlords.

Focus your efforts in all the right places, targeting portfolio and investment landlords to maximise your return on investment from direct mail.

Prospecting collateral, written in front of your eyes.

Forget staring at a blank page waiting for inspiration to hit. Craft bespoke, relevant and compelling prospecting collateral in seconds with Spectre’s AI Content Generator.

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Your unique tone of voice.

Choose from tone of voice prompts, ranging from conversational to professional, to capture the true essence of your agency and create brand consistency.

Tailor-made to your brand.

Make every piece of content bespoke to your brand by adding in three USPs, and Spectre AI will weave them into your content.

At the click of a button.

In a click, your content will generate in front of your eyes, meaning refreshing your prospecting collateral instantly becomes an easy job.

Instruction-winning campaigns in minutes.

Creating instruction-winning, beautiful campaigns used to be difficult... but now it can be done in minutes with the help of expertly-designed, reusable templates and specific filters.

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An entire library of inspiration.

Scroll through a suite of pre-designed and editable postcard templates for every use case imaginable, from brand awareness to seasonal campaigns.

Filter and fine-tune every send.

Send the right content to the right audience every time with highly targeted campaigns - utilising a range of filters like tenure, EPC rating, property size, and more.

Replicate and reuse your best campaigns.

Any time you have a campaign that performs well, you can access it again with the previous filters already stored, making it easy to replicate for follow ups.

Prospecting made effortless.

From automated prospecting to outsourced print and postage, Spectre Lettings makes prospecting effortless, saving you over 52 hours a month compared to doing it manually.

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Lettings instructions generated hands-free.

Collateral can be automatically generated, printed and sent, without even having to log into your account. Spectre is the easiest way to prospect.

Automated prospecting, on your terms.

Choose your own automation settings, such as campaign type, send days, and more... even add a reviewer for that additional peace of mind.

Printing & posting, taken care of.

Save time and outsource printing and posting from 53p per letter or postcard - with no barcodes or anything else that detracts from your message.

One platform. Five products.

The freedom to build your own pricing bundle.