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Product Update

What’s new in Spectre? Development Update: May 2025

Posted
Jun 2, 2025
Table of contents
The marketing grind ends now.

Discover a world where estate agency marketing is effortless and extraordinary.

From automatically adding new listings to emails to effortless contact management, catch up on the latest feature enhancements and new launches to land in Spectre in the last month. 

Here’s a look at what’s new…

Add live listings in your emails, automatically.

Live listings can now be added to your automated emails. Simply choose the property type and Spectre will pull in a current listing at the send time, helping to keep your emails fresh, relevant, and completely aligned with fast-moving stock.

Tailored journeys for every instant valuation lead.

Is your agency using Property Reports to generate instant valuation leads? Now, you’ll be able to create separate journeys for each landing page - perfect for segmenting vendor and landlord leads from your website, QR codes, or print marketing.

Automatically follow up on your leads, all from any source.

Spectre now picks up leads from your website, third-party tools, and more. Spectre will automatically trigger tailored email journeys without any manual input needed from you. Simply connect it via Street.co.uk’s Enquiry Centre for instant follow-ups.

Contact management across journeys, made smarter.

If a contact qualifies for multiple journeys, like ‘New CRM Contact’ and ‘New Sales Applicant’, Spectre will now flag the clash so you can choose the priority, keeping follow-ups focused while reducing the risk of unsubscribes.

Make photo-and-measure booking emails more personal.

Now, your booking emails can now include the attending agent’s name, adding a personal touch that builds trust and boosts confirmation rates.

Effortlessly re-engage withdrawn sellers and landlords.

A brand-new automation trigger for withdrawn listings helps you win back instructions effortlessly.

Key valuation information for stand-out sends.

Choose to add address, value, and yield from Property Reports in an instant, to create impactful follow-ups that win more valuations.

Avoid repetition with smarter contact journeys.

Not every contact has the same journey. That’s why you can now decide if contacts re-enter email automations. Whether it’s multiple viewings or a one-time applicant journey, you stay in complete control of the experience.

Instantly add a ‘Book a Valuation’ button with Street.co.uk.

Skip the manual steps. Add Street.co.uk booking links to your emails in just one click and start securing valuation appointments straight into your calendar.

Create Property Reports directly in Street.co.uk.

Street.co.uk and Spectre users can now generate detailed, data-driven Property Reports straight from the CRM, no manual build needed, perfect for impressing at valuations.

Power instant valuations with the Property Reports API.

Use our public API to embed Property Reports into your website, app, or Street.co.uk account. With this, you can instantly create reports, pull leads, and deliver data-rich valuations - all completely automated. Just generate an API token in Spectre Settings to get started.

Find the right report, right when you need it.

A new search bar on the Saved Reports page makes appraisal follow-ups quicker and easier, saving you time searching through pages.

Clearer guidance to help you get the most from Street.co.uk integration.


We've made it even easier to make the most of Street.co.uk’s integrated features, so whether you're set up or not, you'll see tailored prompts that show exactly what to do next to take control of upcoming valuations. 

To stay in the loop with everything we’re releasing and for the latest news on our progress, follow us on Facebook and Linkedin.

The marketing grind ends now.

Discover a world where agency marketing is made effortless and extraordinary… arrange a no-obligation demonstration now to see any of the products in the Spectre suite.