NEW GUIDE - Email Marketing: What Agents Should Be Sending in 2025
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Email Marketing

The email tool estate agents have been waiting for.

Specifically built for estate agents, Spectre Email removes the barriers holding you back from delivering incredible email campaigns - helping you deliver better, faster, more personalised marketing, powered by a perfect, live CRM sync. 

Connect your CRM data to your emails once and for all.

Central to Spectre’s next-level email marketing solution is a seamless and direct sync with Street.co.uk - ensuring a perfect, live and two-way data feed that is always up to date.

Seamless sync.

Power your email marketing by connecting your Spectre and Street.co.uk accounts in just one click for a seamless, real-time data sync.

Live, two-way feed.

Spectre automatically pulls in 100s of data points on all your contacts, and instantly records any email sends back to Street.co.uk.

Up-to-date data.

Gain peace of mind that your email campaigns are targeted and accurate, fuelled by CRM data that’s consistently updated in real-time.

Hyper-targeted audience segmentation.

Accurately targeting the right audiences has never been easier... Spectre’s incredibly simple yet powerful segmentation tool allows you to create audience lists, however broad or specific.

Confidently target the right person every time.

Through a seamless sync with Street.co.uk, Spectre Email automatically pulls in hundreds of data points on all your contacts, so you can be 100% confident that your audience lists are accurate.

Build bespoke audiences, with almost no limit.

With over 3.3 billion filter combinations available, agents now have the freedom to build almost any audience segment they can imagine, in just a few clicks.

Be in control with static or dynamic lists.

Control how your audience lists are managed by choosing if they’re static for one-off email campaigns, or dynamic so you can continue to engage with evolving audiences.

Switching to Spectre Email has been a game-changer for us! Spectre is incredibly easy to use with its drag-and-drop tools and built-in automation and excellent considered triggers, saving us tons of time. Now, we can target the right clients at the perfect moments, leading to open rates above 50%—something we are very happy about!

Email has always been a core part of our marketing, and with Spectre, it’s now more effective and efficient than ever. The seamless CRM integration and the ability to add video content give our emails that extra personal touch. We love it!

Michelle Gallagher
JD Gallagher

Beautiful, click-worthy emails in minutes.

In just minutes, craft visually compelling emails, enhanced with property-specific content that can be saved and reused, all without needing any design experience.

Say goodbye to clunky and complicated interfaces.

Fed up with navigating confusing and outdated software? Now you don’t have to. Our modern, intuitive email builder delivers the same seamless experience as all the top-tier email platforms.

Infinitely customisable emails, designed as you want.

Access a range of editable templates or design your own emails from scratch - customising every single aspect from layout and images, font to colours. The possibilities are endless.

Easily promote your properties in a drag and drop.

Want to get more eyes on your listings? Adding stock to your emails is now easier than ever - simply choose your preferred layout, and drag and drop the property block into your design.

See Spectre Email in action.

Automated email sequences that convert.

Boost engagement and conversions with perfectly timed, relevant content by building automated email sequences that can be trigged by a full range of events or activities. 

Effortlessly nurture your different audiences.

Easily automate a range of different email journeys to nurture every client and lead as they interact with your agency. Simply set up your sequences and let them run in the background.

Perfectly timed emails, sent automatically.

Get the timing right and leverage over 40 property-specific triggers or pre-made automations to instantly respond to key events like booked viewings or completed valuations.

Relevant content for greater engagement.

Whether you want to welcome new clients, follow up with prospective vendors who cancelled a valuation, or nurture leads, you can schedule content to the right audience, at the touch of a button.

Track. Optimise. Succeed.

Get all the email metrics and insights you need to measure the performance of your campaigns, helping you continuously optimise and improve your communication.

View key email marketing metrics at a glance.

Instantly access key metrics like opens, clicks, unsubscribes and bounce rates all from your Spectre Email Dashboard.

Get a closer look at individual email campaigns.

View more granular statistics for each email campaign to see what worked, what to improve, and which recipients were most engaged. 

Keep track of all email activity in Street.co.uk.

Everyone is kept in the loop of email marketing activity, with automatic recording of any emails sent to contacts, all in your Street.co.uk activity feed.

See Spectre Email in action.

Discover a world where agency marketing is made effortless and extraordinary… arrange your no-obligation demonstration now to see how Spectre Email could work for your agency.

One platform. Five products.

The freedom to build your own pricing bundle.