Latest guides and resources

5 Predictions for the Future of Estate Agency

Estate agency is changing fast — and the most successful agents will be the ones who adapt early. Download our latest guide to discover what’s on the horizon, how it could affect your business, and how to stay one step ahead. From AI risk and compliance changes to landlord churn and shifting buyer behaviour, this guide helps you prepare for what’s next — and turn disruption into opportunity.

The Spectre Email Playbook

Email marketing is one of the most powerful tools you have at your disposal. But success doesn’t come from sending more emails, it comes from sending the right emails to the right people. Download our latest guide to access ready-made segmentation ideas, email inspiration, feature spotlights and top tips to improve your campaigns and boost conversion.

Crafting the Perfect Direct Mail Letter

Direct mail remains a powerful marketing tool for your agency, especially when it’s carefully crafted and optimised. Download our latest guide for a complete breakdown of our expert tips to creating a perfect direct mail campaign to create letters that engage homeowners and drive instructions.

Property Reports Playbook: Turn Data into Deals

Your property reports are only as strong as the data that’s behind them. Download our new comprehensive guide to leveraging data for your property reports to create impactful reports, maximise lead generation and build a steady stream of engaged leads.

Email Marketing: What Agents Should Be Sending in 2025

Unlock the full potential of email marketing for your estate agency. Download our comprehensive guide to creating powerful email campaigns that engage vendors, nurture leads, and deliver real agency growth.

Spectre Market Report - Q4 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

Spectre Market Report - Q3 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

Boosting your direct mail campaign success: A guide for estate agents

Access our latest must-have how-to guide. Packed with actionable tips and expert insights, this guide is designed to help you elevate your direct mail campaigns and achieve remarkable results.

Spectre Market Report - Q2 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

Spectre Market Report - Q1 2024

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

Spectre Market Report - Q4 2023

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.

Spectre Market Report - Q2 2023

Our in-depth review of the Q2 housing market and our expert predictions for the next quarter.

Spectre Market Report - Q1 2023

Our in-depth review of the Q1 housing market and expert predictions for the next quarter.

Ultimate Estate Agent Social Media Handbook

Are you ready to take your estate agency's social media presence to the next level? Download our latest comprehensive guide to mastering social media and driving real results.

Spectre Market Report - Q3 2023

Access our in-depth review of the current housing market and view our expert predictions for the next quarter.