Streamline Your Marketing With New Professionally Designed Email Templates

We are excited to introduce our new suite of customisable email templates, professionally designed to help you engage with your audience in a more meaningful and impactful way.

Whether you're showcasing properties, celebrating client milestones, or maintaining ongoing communication with your community, our brand-new templates provide a seamless way to elevate your email marketing strategy.

By streamlining the process of creating visually appealing and effective emails, our templates empower you to connect with your audience more effectively. Email marketing that is beautifully designed, reflects your estate agency/brand and resonates well with your audience won’t just drive higher engagement, it will boost your ROI, ultimately helping you grow your market share.

In this blog, we’ll walk you through the different types of email templates now available, how to use them and some key considerations to help ensure your emails deliver the best results.

‍Tailored Templates for Every Brand

Crafted with versatility in mind, each template offers multiple brand variations to suit the majority of estate agency styles and identities, ensuring your emails always reflect your unique image.

We’ve thoughtfully considered the diverse branding needs of agencies and created a range of branded email templates for modern, casual, and traditional identities. All you need to do is select the template that best aligns with your brand and customise it to perfectly represent your estate agency - which can be done in just a few clicks.

‍The Different Types Of Email Templates

Whether you’re aiming to build trust by showcasing your client testimonials, keep your audience informed with newsletters, or showcase a new property listing, our templates are designed to make your communication impactful and easy.

‍Testimonial Emails

Testimonials emails feature positive feedback or success stories from clients or customers, aimed at building trust and credibility. They help to demonstrate the value of your service by showcasing real experiences and results, often encouraging recipients to leave their own review or fill out a survey.

‍How to do this in Spectre:

To customise the testimonial blocks in Spectre, simply find a positive review and add the review text along with the name of the person who left the testimonial. Don’t forget to link the call-to-action buttons to the appropriate destinations, such as a survey form, Google review page, or email to your estate agency, depending on your needs.

‍Welcome Emails

Welcome emails are sent out to new customers to introduce them to your company. They set the tone for the on-going relationship, provide an overview of what they can expect from future communications, and often content surrounding the services you provide to engage them further.

‍How to do this in Spectre:

In your welcome email, make sure to personalise the message by introducing your estate agency and providing some background, so clients can get to know you better. Encourage them to look out for your upcoming content, such as newsletters, new properties or latest articles and emphasise the importance of staying connected to maintain open communication and strengthen the relationship with your customer.

‍Newsletter Emails

Newsletter emails are regular updates sent to subscribers/customers, typically featuring company news, industry insights, helpful tips and other relevant content. They are designed to keep your audience informed and engaged, fostering ongoing relationships with your agency.

‍How to do this in Spectre:

In Spectre, the brand variants for newsletter email templates offer a variety of options, including market movements, featured listings, blogs, and other highlighted content.

The templates come with flexible content blocks that you can easily mix and match, allowing you to customise the layout to suit your needs. Editing the content is also straightforward, making it simple to tailor the template to your specific requirements.

For example, you can quickly swap out the images within the blog or feature content blocks to match your marketing, by clicking on the image and then pressing "Replace Image" in the right-hand column. From there, you can select an image from your files to update the content, giving you the freedom to create a newsletter that reflects your brand and message.

‍Congratulations Emails

Congratulations emails celebrate milestones, achievements or special occasions for your customers. The emails help build a positive rapport by acknowledging important events, such as the signing of contracts, a successful sale or an anniversary - which in turn, enhances the service your customers receive.

‍How to do this in Spectre:

The congratulations email templates include customisable sections that allow you to add your own FAQs, next steps, and calls-to-action (CTAs). These sections ensure your clients have the information they need and offer an easy way for them to reach out if they have any further questions. This customisation helps create a more personalised, memorable and helpful experience.

‍Property Spotlight Emails

Property Spotlight emails are used to highlight specific properties - helping your listing gain more attention and interest, while creating a sense of exclusivity and urgency. However, it’s important to include high-quality images, detailed descriptions and key features to maximise engagement.

‍How to do this in Spectre:

Through a seamless integration with Street.co.uk, Spectre surfaces all of your property listings via a live sync with your CRM that you can add to your emails in just a click.

You can also enhance the email by including features such as a countdown timer, which creates a sense of urgency, prompting recipients to take action. Additionally, adding other media, such as a link to a virtual tour, offers an interactive and engaging way for potential buyers to explore the property.

‍Feeling more creative? Try the content blocks instead!

Our email templates come pre-populated with creative content ideas tailored to each email type, making it super easy to get started. However, if you're looking to unleash your creativity, our drag-and-drop content blocks offer the flexibility to customise your email layout and content from the ground up.

These content blocks provide the perfect balance of structure and creative freedom, allowing you to experiment with different designs, while still offering inspiration and guidance to spark your ideas.

Whether you prefer to follow the pre-set content or create something entirely unique, the choice is yours. And with the security and confidence that these templates are professionally built and optimised for you, you can be sure your emails are both effective and polished. You now have all the tools you need to craft emails that truly reflect your brand and message.

‍Key considerations

When utilising our email templates, it's essential to prioritise customisation in order to uphold a strong brand presence. Consistent branding helps reinforce your identity and improve overall recognition, so take the time to update and replace elements such as logos, colour schemes, fonts, and images.

‍Add ALT text for images:

• Helps visually impaired recipients understand the images using screen readers.
• Keeps context if images don’t load, making your email more inclusive.

Personalise social media icons & CTA buttons:

• Make sure your social media links and CTA buttons are relevant.
• Ensure they are interactive to avoid frustrating recipients and to enhance engagement.

Check mobile-friendliness:

• Use Spectre’s mobile view to make sure your email looks good on mobile.
• Double-check the spacing and padding to keep things looking neat on both desktop and mobile.
• Preview the email across different clients (web, desktop, mobile) to avoid issues and ensure it displays correctly.

Customise your content:

• Don’t just rely on template placeholders—make the content fit your specific message.
• Personalised, well-crafted emails make a bigger impact than generic ones.

‍

Our new email templates are designed to make your email marketing faster, easier, and more effective. With options to suit most occasions, you can connect with your audience in a way that feels authentic and professional.

‍

Ready to take your email marketing to the next level? Sign up for Spectre today and start customising our new email templates to perfectly match your brand!

‍