About Wilson Estate Agents
Wilson Estate Agents is a fourth-generation family business based in Bolsover, Derbyshire, serving clients near Chesterfield and surrounding areas. Led by Jack Wilson, who recently took full ownership following his father's retirement in November 2023, the agency has grown significantly in the past year.
With nine staff members including professional photographers, valuers, viewing representatives, and lettings specialists, Wilson Estate Agents offers comprehensive residential sales services and has recently expanded into new home developments. The agency currently manages over 300 properties after acquiring another business last year.
The Challenge
As a growing agency with expanding services, Wilson Estate Agents needed more efficient ways to market their business and maintain relationships with clients. Jack was particularly interested in finding smarter solutions for email marketing.
The agency had previously attempted to create their own automated marketing suite using a combination of Zapier, API integrations, and Mailchimp, but found this approach time-consuming and inefficient. Instead, they needed a more streamlined solution that would allow them to maintain regular touchpoints with clients without requiring regular manual intervention.
The Solution
Wilson Estate Agents adopted Spectre’s all-in-one marketing tool to help them get moving quickly. Jack particularly encourages his team to use Spectre Email Marketing’s automation options, which align perfectly with his vision for creating more seamless customer journeys.
Similarly, Spectre's ability to set up direct mail campaigns to new leads, prospect to landlords, and target clients at other key touch points in their moving journey was exactly what Jack was looking for. Jack noted: “these little touch points through automation make a real difference".
Additionally, because Wilson Estate Agents are also Street.co.uk clients, they can do all of this targeting using the seamless data sync, all without complex integration between multiple systems.
"Using Spectre with our Street.co.uk CRM felt like someone had developed software specifically for us… It's everything I was thinking about, already integrated into our Spectre system."
The Results
While Wilson Estate Agents is still in the earlier stages of fully leveraging Spectre's capabilities, they're already reaping the benefits of the platform's automated marketing features.
The agency is using Spectre to maintain relationships with clients through automated yet personalised communication. Along with this, the team have also been leveraging automation through Spectre Anniversaries so that past clients are receiving annual marketing and, when they’re ready to sell again, Wilson Estate Agents is already top-of-mind.
"When you come to sell your house, even if it's five or six years' time, you've had some kind of conversation with us - we’re always still there in front of clients."
Another successful marketing strategy has been using Spectre to follow up with clients who have received Property Reports. With Spectre’s automated email notifications every time a report is opened, Jack and the team are able to get in touch with the client offering them valuations and maximising business opportunities.
With the help of Spectre, Wilson Estate Agents is successfully blending their respected family legacy with modern marketing techniques, ensuring they remain competitive while maintaining the personal touch that has sustained their business through four generations.
To find out more about how Spectre can enhance your marketing efforts, get in touch with the team here.
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