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It’s no secret that standing out in an oversaturated market is difficult for any business. But when it comes to estate agencies, recent research has found that the average agent competes with approximately 11.7 competitors in their geographical patch.
And, with 52% of agents admitting they compete with 10 or more competitors, alongside 20% who face over 20, finding a competitive edge that encourages prospects to choose you,over your competitors, has never been so important.
Luckily, Spectre Property Reports make finding this competitive edge easy. With access to insightful data and flexible design options for creating property reports, Spectre empowers your agency with everything you need to ‘wow’ customers from the very first interaction, helping to make you the obvious choice when it comes to instructing an agent.
Here’s how…
1. Impress clients with expert insights
When there are many agencies in your geographical patch, all sharing similar types of stock, how do you prove your agency is the best? Simple. By having more expert insights that give your customers more insights than ever before.
Using Spectre Property Reports, you can instantly surface incredible detail on any UK address to lead conversations from the outset. With a simple search, access comprehensive intelligence on any UK property to wow clients with your incredible local insight, without needing to dig for data.
You might search by address, where you can instantly access over 200 data points on each specified property, including things like estimated value, sold history, and planning permission. Or you could search by postcode where you can drill into a range of detailed map layers on the area, each showing important information on everything from road noise to surface water. It’s even easy to identify material information with details on Council Tax, tenure, flood risk, EPC details, and mobile coverage.
There’s even property comparables that offer a highly relevant view of the property market, at a glance. Perfect for using as a point of reference on a call with an interested applicant, these comparables are powered by Spectre AI to ensure that you’re only retrieving similar on-market and completed properties based on factors like property type, distance, and number of bedrooms.
All of this helps you to impress interested customers with incredible local knowledge, rivalling any of your competitors.
Best of all you don’t just need to reference this data in customer interactions, you can use it as the foundation of a bespoke property report. Filters within the feature allow you to fine tune properties even further, removing any competitors or properties you might not want to display in your report.
2. Stand out with modern reports, unique to your agency
Creating a unique Property Report that’s bespoke to your agency isn’t something many agents have the time or resources to do, but it could be the real difference between you or a competitor. Think about it, if you were looking to sell your property and one agent gave you a generic printout while the other crafted a visually stunning, detailed report, who are you choosing?
But creating these reports doesn’t have to cause a headache. With Spectre Property Reports, you can present the insightful data, in a way that makes your agency stand out in just minutes.
Built with flexibility and customisation at its core, Property Reports helps you to create beautiful, instruction-winning reports that suit your brand. They can be created effortlessly by either choosing from a range of editable templates to personalise or by uploading your own background images for total flexibility.
Property Reports made through Spectre are also fully white-labelled, so you won’t find any reference of Spectre on them. Instead, they’re designed to work with any brand, with space to add your logo and agency colours. And, with fully branded reports, even if your competitors also use Spectre your reports still look unique to help you stand out.
You can choose to customise your reports exactly as you wish by adding, reordering or removing different sections, as well as personalising the content. Create PDF, lead-capture or digital reports, optimised for all devices – including mobile, tablet or desktop.
Crafting visually-stunning, unique reports for a range of different use cases gives you a clear differentiator from your competitors. Providing an impactful experience– whether that’s a beautifully designed report or a report in a format that customers don’t typically see– will naturally leave a lasting impression, making you the first choice for instruction.
3. Engage brand-new audiences with lead capture marketing
Generating new leads in an area that’s oversaturated with competing agencies can be testing. In fact, around 39% of agents are concerned about customer lead generation which, amidst such a competitive market, is understandable.
It’s for this reason that Property Reports is also built with functionality that helps generate fresh new leads. Using the Landing Pages tool allows you to create bespoke web-pages to engage with brand new audiences, helping you to win new leads in the long term.
In the tool you can easily build powerful and custom landing pages, choosing the layout, imagery, and form details to align with any running campaign – that could be inviting homeowners to get an instant online valuation, showcasing an offer, or something else.
From window cards and For Sale signs to company cars, anything can be turned into a lead-generation marketing campaign. By expanding your lead generation efforts you’ll expose your business to fresh eyes that might’ve previously been tempted by a competitor.
And the best part? Spectre enables you to effortlessly follow up with every lead and track the success of both your Landing Pages and Property Reports, all from the Lead Centre in our CRM software, Street.co.uk. With this, you’ll know exactly the right point to reach out to a prospect, what worked well in a campaign, and what to do again.
Agents should never be held back by a lack of data, difficult tools, or a crowded market which is why Spectre Property Reports gives you a competitive edge in the property market. With access to the most comprehensive data in seconds, seamlessly customisable reports, and a lead generation tool that sets you apart from anyone else, Spectre helps take your agency to the next level, making you the obvious choice every time.
To discover more about how Spectre Property Reports can enhance your marketing efforts, book a demo or watch our product showcase to see it in action.
