Sales Prospecting

Win more sales instructions and grow market share, fast.

Voted the agents’ favourite instruction generation tool for 4 years running, Spectre revolutionises sales prospecting with AI-powered campaigns and innovative automations - proven to increase market share by 34%, with an average ROI of 3,007%.

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Other suppliers claim great results, we guarantee it.

We’re so confident in the efficacy of Spectre’s AI-powered Sales Prospecting that we guarantee you’ll generate a minimum number of instructions. And if you don’t? Your subscription becomes completely free.

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Effortlessly engage vendors and win more second instructions.

Second instructions are 66% more likely to sell than first instructions, and we’ll help you contact vendors when they’re most likely to consider a switch to your agency.

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Target the right person at the right time.

Effortlessly target the right vendors at the perfect moment, with over 90 time and activity-based letter triggers, including 12 weeks on market, reduction, and many more.

Personalise your content, with total ease.

Add a range of merge fields into your messaging - from branch name and property address to listing price and reduction percentage - to make every piece of content feel personal.

Protect your brand with anti-embarrassment features.

Your brand’s reputation is protected by Spectre’s sophisticated anti-embarrassment features, ensuring you never bombard prospects, market to your own clients, or send duplicate letters.

Bring stock to market before your competitors get the chance.

Elevate your off-market prospecting strategy with hyper-targeted campaigns to increase your instruction numbers and secure more stock before it enters the market.

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Turn successes into a stream of new instructions.

Profit from every success with compelling Sold or Instructed In Your Area campaigns, automatically sent to local properties that are most likely to instruct with Spectre AI.

Bring withdrawn stock back to market with your agency.

Unlock data on vendors who have withdrawn from the market in the last 24 months and engage them with personalised, compelling direct mail through The Vault™.

Re-engage your past purchasers and increase repeat business.

Automatically keep in touch with past purchasers on the anniversary of their completion date with a bespoke property report and estimated valuation to boost your repeat business rates.

Turbocharge direct mail campaigns with Spectre AI.

Whether it’s seamless content creation or intelligent campaign refinement, bring the power of Spectre AI into your sales prospecting.

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The perfect prospects, handpicked for you.

Instantly refine your campaign targeting based on the properties that are most likely to instruct in the next 12 months, helping to skyrocket your ROI from direct mail marketing.

Intelligent refinement for 3x success.

Trained on billions of data points, Spectre AI automatically optimises your marketing spend and campaign targeting, proven to boost the efficacy of direct mail by over 340%.

Content, written in seconds.

No more staring at a blank screen. Crafting bespoke, relevant and compelling prospecting letters is now faster and easier than ever with Spectre AI’s Content Generator.

Build, refine, and send hyper-targeted campaigns in minutes.

Creating instruction-winning, beautiful campaigns used to be near-impossible. Now, it can be done in minutes, thanks to Spectre’s expertly designed templates, AI-powered marketing and award-winning property data.

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An entire library of inspiration.

Access the largest suite of free and editable postcard templates from a prospecting supplier, with designs for everything from brand awareness to seasonal campaigns.

Campaigns that are effortlessly fine-tuned.

Send the right message to the right audience every time with targeted campaigns, with a range of filters available, including property value, type, size, council tax band, and more.

Supercharged by AI technology.

Got a budget to stick to? Quickly trim the size of a campaign while boosting its efficacy by targeting the properties most likely to instruct as determined by Spectre AI.

Streamline your processes and start winning instructions, hands-free.

Collateral can be automatically generated, printed, and sent, without even having to log in, saving you 52+ hours a month against manual prospecting. It’s the easiest way to prospect.

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High quality direct mail, printed for you.

Choose to print with us and benefit from high-quality 120gsm letterheads and 350gsm A5 postcards, without barcodes or anything else that detracts from your message.

Automated prospecting, on your terms.

Simply choose the campaign type you want to automate, select your preferred days for sending mail and set a review window before every campaign is sent.

Take the posting off your hands.

Take another job off your plate by outsourcing posting to us from as little as 46p - that’s cheaper than a second class stamp! Simply purchase print credits to get started.

The ultimate social media tool for agents.

With Auto.social in Spectre, social media doesn’t have to be an afterthought. Now, a once laborious process is transformed into a streamlined, hands-off experience.

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Property Reports

Add lead capture QR codes to your marketing collateral and direct mail, and even build unique Landing Pages to reach wider audiences and build up your database.

Street.co.uk

Seamless synchronisation of homeowner names between Spectre and your next generation CRM.

Reapit

Automatically add homeowner names to your direct mail and increase the success rates of your prospecting campaigns.

One platform. Five products.

The freedom to build your own pricing bundle.