Creating New Opportunity: How To Identify And Target Unaware Vendors

Unaware vendors may not be actively thinking about selling, but with the right approach, they can be moved along the awareness journey and converted into vendors. Here’s how you can identify and some ways to target these unaware vendors effectively.

Are your direct mail campaigns achieving 240% ROI? Tips for top performing direct mail campaigns

If you’re running direct mail campaigns in 2024 and not seeing ROI in the 100s then this mini guide is for you. We’ll go through best practice, new technology and ideas to increase your results. 

The importance of data for your direct mail campaigns

Data is crucial to continuous campaign success, and data can be used to make ongoing improvements, change targeting or understand which messages are resonating best with your audience. This blog explores the data to consider when targeting direct mail campaigns and data to capture after the campaign has run to set you up for continued success.

Differentiating direct mail campaigns to landlords

Direct mail campaigns remain a powerful tool, particularly when tailored to address landlords' key concerns, tenant desires and demonstrate agent expertise. This blog explores effective strategies for estate agents to differentiate their direct mail campaigns and win more lettings instructions.

86% of buyers don't return to estate agents: prioritising customer experience to drive repeat business

Imagine a world where only 14% of buyers return to the same estate agent for future transactions. Shocking, isn’t it? 

Think Direct Mail is overrated? Think again…

Direct mail remains a powerful tool for UK estate agents. By cutting through the digital noise, offering personalised and targeted communication, and building trust and credibility, direct mail can enhance your marketing mix significantly. 

AI and direct mail: A match made in heaven for estate agents

Artificial intelligence (AI) isn’t going anywhere and staying ahead of the competition is all about embracing these innovations. Agencies not adopting new technology are being left behind. 

Maximising On Missed Opportunities: Leveraging Direct Mail Campaigns To Engage Withdrawn Properties

If a vendor has had to reduce once or multiple times, then they are unlikely to relist in future with that agent/agency. This provides the perfect opportunity for other local agencies to target these properties with direct mail campaigns and bring them back to the market.

Seizing Opportunities: Practical Tips For Direct Mail Campaigns To Help Estate Agents In A High-Reduction Market

Wary of declining property values and prolonged time on the market, vendors are being more careful than ever. They seek reassurance, expertise, and a tangible reason to trust an agent with their most valuable asset.

How Estate Agents Can Capitalise On A Slow Moving Market

Due to seasonality, properties in January always experience the longest sales cycles. However, in our latest market report we found even though Q1 is following a typical trend, properties are displaying a longer time to Sale Agreed than previous years.

20:20s: Do Estate Agents really need them?

Sold-in-your-area campaigns, 20:20s, sold-on-your-road… whatever your agency calls it, there’s no doubt that they are one of the most vital strategies in securing new instructions

Market slowing down? Here’s why you should ramp up your prospecting now.

It’s no secret that the market is slowing down in many areas.

Why targeting withdrawals is so important

Did you know that between October 2020 and October 2022 around 600,000 unique property listings withdrew from the market, only to return by December 2022?

The secret formula for writing successful withdrawal letters

Capturing the attention of potential vendors can be tricky, especially if this person has recently vacated the market

3 Ways to Win Instructions from Withdrawals

46% of withdrawn properties will return to the market in just two years, uncover how Spectre can help to win their instruction when they withdraw from the market…

How to find opportunities in the conveyancing logjam

3 simple ways to update your marketing campaigns for Summer

Refreshing your marketing campaigns for the season ahead is important to reduce ad fatigue, and encourage better engagement that sees lucrative results.

4 foolproof ways to target portfolio landlords and secure recurring revenue

Research suggests securing a landlord is worth £19,424 on average to your agency - roughly two-fold that of a repeat vendor.

The Vault: Targeting withdrawn properties to help you build your pipeline

It’s been three months since the festive period ended - a time when the market traditionally becomes stagnant

20:20s (sold-in-your-road): Securing leads, locally.

20:20s or sold-in-your-road are some of the most valuable prospecting campaigns an agent can send

Anniversaries: Turning past purchasers into future clients.

Along with 20:20s (sold-in-your-road) and Street Insights PRO, Anniversaries is one of Spectre’s most powerful tools for lead generation.

How to quash ‘The Christmas Myth’ and continue generating leads this festive season

“The property market is dead at this time of year”... “there’s no point looking at houses until January”... “we might as well wait until Spring to sell”

Are you making the most of prospecting?

Real estate prospecting is one of the most important skills an estate agent can master.

How the average agent is saving over 27 hours a month with Spectre

Agents invest hours into manually obtaining addresses of properties to prospect to. The process involves menial tasks such as board spotting and time spent on the portals obtaining addresses.

How to launch an estate agency

An insight into launching an estate agency with Spectre's Prospecting Specialist, Phill Prince

An insight into Spectre best practice

Insight from Charlotte Simpson, Head of Customer Success at Spectre

How to grow your portfolio: lettings prospecting by an ex lettings agent

When it comes to lettings prospecting there’s a lot to think about.

20/20 "Sold in your road" prospecting

Insight from Phill Prince, Prospecting Specialist at Spectre