Artificial intelligence (AI) isn’t going anywhere and staying ahead of the competition is all about embracing these innovations. Agencies not adopting new technology are being left behind.
Not only is the development moving at blistering pace, but adoption is too. In fact AI adoption is outstripping smartphone adoption within its first 4 years and it has a real chance of being as transformational as the internet.
But is AI something to be cautious about? Or can it actually accelerate your agency’s growth with a few clicks?
Direct mail marketing is one of the longest-standing marketing techniques used by estate agents, and whilst digital marketing is becoming more popular, direct mail is getting a makeover thanks to these AI advancements.
Let's explore the incredible impact AI is having on direct mail marketing and how it's empowering agents to reach new levels of success with direct mail campaigns.
Precision targeting
The original 20:20 approach—targeting properties near those that have sold or been let in your area—is a tried and tested method for reaching potential vendors and showcasing your agency's success. However, without thorough research, this strategy can lead to inefficient spending and a lower return on investment, as blanket sends may result in sending mail to properties that are less likely to be interested in your services.
Conducting this research manually is not only time-consuming but also requires a deep understanding of the local market and its ever-changing conditions. This is where AI steps in to transform your direct mail campaigns.
AI predictive models, which have been around for a while, are becoming more powerful and easier to train. These models are already predicting what products you’re most likely to buy next on Amazon or identifying which credit card transactions are most likely to be fraudulent.
In estate agency, these predictive models can forecast which vendors are most likely to instruct in the near-future, guiding your team to contact the right people at just the right time.
AI can analyse billions of data points, such as whether the property next door has just been listed, if local prices are increasing faster than the market, or if a property has been listed and withdrawn recently.
With these insights, AI enables you to target your audience with unparalleled precision.
This targeted approach significantly enhances the effectiveness of your direct mail campaigns, ensuring you get the most value from your marketing spend. By leveraging AI, you can stay ahead of the competition, securing more instructions and driving your success to new heights.
💡Spectre users who used the AI predictive model feature saw increases in ROI from their direct mail efforts by as much as 300%.
Our tool Spectre AI considers all these factors and many more to provide a highly personalised prediction for every property. This ensures your message reaches the most receptive sellers, not just anyone with a letterbox.
By using Spectre AI, estate agents can ensure that their direct mail is both efficient and effective, reaching out to those who are most likely to respond and consequently list their property with your agency.
Not the next Shakespeare?
Crafting engaging marketing messages that really speak to potential vendors can sometimes feel like a daunting task for estate agents. But thanks to the recent advances in AI technology, the process has been completely transformed, making it easier and more efficient than ever before.
For starters our AI Content Generator allows you to create personalised marketing messages that truly reflect the essence of your brand.
By simply specifying your agency’s tone of voice and entering your unique selling points (USPs), you can watch as the AI tool crafts compelling copy right before your eyes.
Whether you're aiming for a friendly, trustworthy, or professional tone, the AI adapts to suit your preferences, ensuring consistency across all communications.
Even better, our AI Content Generator is integrated directly into Spectre Campaigns, allowing agents to conjure up any type of prospecting campaign they can imagine.
Whether you choose a pre-written template or create a brand-new letter, the process is straightforward. Just enter a short prompt describing your desired message, your preferred tone of voice, and some key USPs about your agency.
In seconds, you’ll have a fully written letter ready to go. Gone are the days of spending hours writing prospecting letters from scratch.
This not only streamlines the marketing process, but also ensures that each message is optimised to align to your brand and resonate better with potential vendors.
Not convinced? Try Spectre AI for yourself!
The results speak for themselves
The data suggests that agents leveraging AI in their prospecting strategies see a significant rise in success rates. We’ve looked at our own users' successes and we’ve seen that agents who used Spectre AI predictions to select off market properties to prospect, saw an average increase in ROI of 300%.
Users of Spectre AI also saw a 58% increase in successes and 25% more successes than those not using AI.
This data highlights how by harnessing AI's power, you can create personalised, targeted direct mail campaigns that resonate deeply with potential sellers and drive real results over your competitors.
The takeaway? AI is your most powerful tool
AI isn't just a tech fad; it's a core growth tool for estate agents. By incorporating AI into your direct mail strategy, you unlock a new level of personalisation, efficiency, and ultimately, success.
AI can also save estate agents precious time when creating marketing messages, allowing them to focus on what really matters – building connections and closing deals.
Ready to explore AI for your estate agency?
Spectre AI, our AI content generator and data isn’t a bolt on service. It’s included as standard on all subscriptions! To get started on Spectre, please speak to our Sales team.
