The Belvoir Group has been with Spectre for six years, and in that time, they’ve seen success soar across their branches after making use of the many features from our leading suite of marketing tools. With over 170 high street offices nationwide, Belvoir prides itself on being owned and managed by local people in the heart of the towns and cities they serve. We spoke with Ben Coss and Davinder Gharial from Belvoir’s Welwyn branch about how Spectre has helped them continue to understand the local property market and of course, the people from the Welwyn area…
Getting the Belvoir name out there
For an agency with the slogan, Property is personal, upholding the Belvoir name is an essential part of everything Ben and Davinder do. Spectre’s brand protection and anti-embarrassment features - like checking for address accuracy, removing your own stock from the prospect list and limiting letter frequency - has been key to preserving the Belvoir brand.
“Spectre creates a new dimension of marketing. In the past, this sort of marketing was always manual, but Spectre makes it more efficient to get the Belvoir name out there.”
Belvoir has spent over 25 years building a solid reputation across the country. Spectre has helped the Welwyn branch not only keep up this national prestige by allowing them to send high-quality Belvoir branded prospecting materials (without any Spectre trademarks), but has enabled them to expand their reach.
“Spectre’s brand protection saves us from sending multiple letters to the same property, while its intelligent data allows us to send letters or make contact with homeowners at exactly the right time.”
A window into the area
Belvoir puts the utmost importance on immersing themselves in their local area to provide the best service possible. Since using Spectre, Belvoir’s agents can understand their local market without wasting hours of research time - so they can offer a more personalised and targeted search that helps them match clients with their perfect home.
“Spectre is like a window into the area market. It allows us to keep an eye on local stock and focus on what’s currently on the market.”
By spending just five minutes a day looking at the list of properties Spectre generates and deciding which ones to write to, Spectre makes knowing your local market simple - and a whole lot more rewarding.
Automation to make life easier
Having not worked alongside us before moving to Belvoir, Ben was impressed by how our software automates tasks and removes many long-winded and data-heavy processes for agents. Our internal Spectre data shows agencies save 53 hours per month on average.
Using artificial technology to recommend agents a personalised list of properties to target, as well as printing and posting their prospecting materials, Spectre gives agents more time to focus on the tasks that really matter. For Belvoir, that’s offering a professional and personalised service to the residents of Welwyn. After letting Spectre take the reins on smaller prospecting tasks, Ben, Davinder and their team saw success with Spectre within just 3 months.
More than just a leading suite of marketing tools…
Spectre isn’t just our core software product; it also encompasses our incredible customer service and support team who work hard to make sure our agents get the most from their Spectre subscription… something that Ben and Davinder greatly value.
“Our Customer Success Manager, Emily, is consistent, completely committed, and there whenever we need her.”
Ben is the first to admit he isn’t “majorly techy,” but Spectre support team were on hand to show him and the Welwyn team around the system, explaining the different features the Belvoir agents then went on to use to score undeniable success for their agency.
