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Aug 20

Building a Strong Brand on Social Media

Social media plays a crucial role in shaping and communicating your brand identity. This blog will guide you through the essentials of building a strong brand on social media.

Social Media
Aug 15

How To Move Vendors From “Unaware” To “Most Aware” And Beyond…

By moving potential clients from being completely unaware to fully aware and ready to act, you can tailor your marketing strategies more effectively and generate more instructions. This blog will cover the five stages of awareness and the relevant marketing activities for each stage, helping you transform your approach to engaging potential vendors.

Direct Mail Marketing
Jul 30

Are Your Direct Mail Campaigns Achieving 240% ROI? Tips For Top Performing Direct Mail Campaigns

If you’re running direct mail campaigns in 2024 and not seeing ROI in the 100s then this mini guide is for you. We’ll go through best practice, new technology and ideas to increase your results. 

Direct Mail Marketing
Jul 29

The Importance Of Data For Your Direct Mail Campaigns

Data is crucial to continuous campaign success, and data can be used to make ongoing improvements, change targeting or understand which messages are resonating best with your audience. This blog explores the data to consider when targeting direct mail campaigns and data to capture after the campaign has run to set you up for continued success.

Direct Mail Marketing
Jul 10

Differentiating Direct Mail Campaigns To Landlords

Direct mail campaigns remain a powerful tool, particularly when tailored to address landlords' key concerns, tenant desires and demonstrate agent expertise. This blog explores effective strategies for estate agents to differentiate their direct mail campaigns and win more lettings instructions.

Direct Mail Marketing
Jul 1

86% of Buyers Don't Return To Estate Agents: Prioritising Customer Experience To Drive Repeat Business

Imagine a world where only 14% of buyers return to the same estate agent for future transactions. Shocking, isn’t it? 

Direct Mail Marketing
Jun 26

Think Direct Mail Is Overrated? Think Again…

Direct mail remains a powerful tool for UK estate agents. By cutting through the digital noise, offering personalised and targeted communication, and building trust and credibility, direct mail can enhance your marketing mix significantly. 

Direct Mail Marketing
Jun 24

AI And Direct Mail: A Match Made In Heaven For Estate Agents

Artificial intelligence (AI) isn’t going anywhere and staying ahead of the competition is all about embracing these innovations. Agencies not adopting new technology are being left behind. 

Direct Mail Marketing
Jun 18

5 Key Takeaways From Propertymark One

ExCel London was buzzing with estate agents for Propertymark One 2024 last Friday 14th June. From groundbreaking technologies to market strategies and political impacts, the event offered valuable takeaways for all attendees. Here are the five key takeaways from the event.

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May 21

Maximising On Missed Opportunities: Leveraging Direct Mail Campaigns To Engage Withdrawn Properties

If a vendor has had to reduce once or multiple times, then they are unlikely to relist in future with that agent/agency. This provides the perfect opportunity for other local agencies to target these properties with direct mail campaigns and bring them back to the market.

Direct Mail Marketing
May 14

Sunnier Forecasts: How Agents Can Maximise Their Share Of The Market With Strong Forecasts For Q2 Housing Market

With the estimated surge in new listings, agents should be focusing their efforts on marketing tactics that will help them get their share of the pie, encouraging new properties to the market or winning 2nd instructions from their competitors.

Direct Mail Marketing
May 9

Seizing Opportunities: Practical Tips For Direct Mail Campaigns To Help Estate Agents In A High-Reduction Market

Wary of declining property values and prolonged time on the market, vendors are being more careful than ever. They seek reassurance, expertise, and a tangible reason to trust an agent with their most valuable asset.

Direct Mail Marketing
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