The housing market is expected to remain highly active throughout the Spring months - with a 10% increase predicted in the number of total new listings versus last quarter.
Q2 2024’s new listings predictions also hint at a stronger market - with 2% more properties expected to enter the market compared to the same period last year, and 12% more against the 5-year average.
With May predicted to be the busiest month of the quarter (circa. 170,000 properties coming to market) agents should act now to ensure they maximise their opportunity to gain market share.
With this estimated surge in new listings, agents should be focusing their efforts on marketing tactics that will help them get their share of the pie, encouraging new properties to the market or winning 2nd instructions from their competitors.
A new era for sold in your area campaigns?
Has the standard approach to sold in your area campaigns become outdated? Costly? Not showing the returns they used to? That’s likely because most prospecting tools don’t give agents the ability to make informed decisions on which properties to target. The days of prospecting the same road with minimal success are over with Spectre.
Built specifically for estate agents, our A.I. marketing model intelligently optimises your campaigns and automatically selects the properties most likely to instruct - increasing your ROI from direct mail by an incredible 240%!
Ever been embarrassed?
Prospecting however is not without its challenges. Your agency may be sending out hundreds of direct mails and for off-market prospecting, this may be the first time they have encountered your agency and your brand.
Common mistakes by agents include prospecting their own properties with messaging around “your agent isn’t working hard enough for you”, wasting spend prospecting vendors who have sold privately or bombarding vendors with multiple letters in a short period of time, all of these scenarios reflect poorly on your brand, with your reputation at stake, and could mean you miss out on properties.
Catching these scenarios is time-consuming and manual, often leading to human error. It’s a headache many agents face but many tools don’t automate these processes so they’re either forced to waste time or to waste money.
However, with Spectre we’ve ensured automation is at the forefront of our technology, allowing your agents to spend more time building relationships and closing sales. With our anti-embarrassment features, you can streamline your prospecting workflow, saving time and resources while maximising your reach. Our filters cover:
- Checking for address accuracy
- Removing own stock from prospect list
- Limiting letter frequency
- Multi-agent listing check
- Checking collateral before it goes out
- Option to remove another agents’ stock if you don’t want to target them
- Managing timelines for when vendors switch agencies
- Option to remove branch ability to edit content
Giving you and your agents maximum control over everything from brand to spend.
Make personalisation work harder for you
We’ve found that if you address the owners by name rather than “dear homeowner”, success increases by 3x.
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Personalisation can be easy to implement with the right prospecting tool and often doesn’t require any effort from agents, saving them valuable time whilst enhancing their content.
When researching prospecting tools, ensure they have enhanced merge fields like current listing price, reduction %, and x to ensure your direct mail campaigns feel as tailored as possible and showcases your knowledge of the property market with the click of a button.
Building a robust pipeline
Many agents don’t nurture their past purchasers or maintain the relationship post-sale.
However, to build a good pipeline and continue fuelling the uptick in listings on the market, agents should consistently reach out to their past purchasers to ensure they’re front of mind when they re-enter the market in the future.
With Spectre Anniversaries we make this as easy as possible.
You can reach out to your sold properties on their anniversary of sale, every year, automatically, with a branded report customised to their property and the local market, meaning your agents can show off their expert knowledge, without even needing to click a button!
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Want to see how easy all of this is to do with Spectre?
Spectre’s suite of marketing tools has everything you need to encourage properties to market and gain 2nd instructions from your competitors. Get in contact with one of our representatives and we will arrange a demo of Spectre for you.
