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Feb 6

Part 1: The Do’s and Don’ts of Email For Estate Agents - Design Basics

For estate agents, where emails often include visuals like property listings or market updates, getting the layout right is essential to driving conversions.We’ll explore key Do’s and Don’ts of email layout design that will help you create emails that are visually appealing, easy to navigate, and drive results.

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Feb 4

Key Top-of-Funnel Activities Your Estate Agency Should Be Doing

The goal at this stage is not necessarily to generate an immediate instruction but to build brand awareness, establish trust, and position yourself as an expert in the local or regional property market. Here are the key top-of-funnel activities your estate agency should be running to attract and engage potential vendors.

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Jan 30

What’s new in Spectre? Development Update: January 2025

We’ve kicked off the start of a brand-new year with a bang! From smarter maps for direct mail campaigns to CRM booking syncs into Property Reports, we’ve launched a range of new enhancements to improve your Spectre experience.

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Jan 30

How To Build Interest And Desire With Potential Vendors

Middle-of-funnel strategies help build that essential interest and desire, ultimately driving vendors toward instructing your agency to sell their property.In this blog, we’ll outline key middle-of-funnel strategies to help you turn prospects into instructions.

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Jan 27

Using Instant Valuation Reports to Capture and Convert Leads

Instant valuation reports offer a quick and accessible way for potential vendors to understand the value of their property and help their decision making process, while simultaneously allowing estate agents to capture valuable lead information. When integrated with strategic marketing efforts, such as direct mail campaigns using QR codes, instant valuation reports can be a game-changer in your instruction generation strategy. Here’s how you can use instant valuation reports to capture and convert vendors effectively.

Property Reports
Jan 22

Never Miss a Lead Again: Automate Valuation Follow Ups with Spectre Email

Spectre Email is designed to help simplify your workflows, ensure leads are followed up with efficiently and help your agency thrive in a competitive market. With over 49% of people stating that they prefer brands to communicate with them via email, it's a channel that agents can’t afford to ignore and with Spectre Email it’s easier than ever to get started.

Email Marketing
Jan 21

Using Facebook Stories to Connect with Your Audience

For estate agents looking to build a loyal and substantial following, Facebook Stories provide a unique opportunity to share timely, visual, and interactive content that resonates with potential vendors. But how can estate agents use Stories to grow their audience and establish a consistent social media presence?

Social Media
Jan 16

How To Automate Your Estate Agency Emails

In this blog, we’ll explore how estate agents can leverage automation to create scalable, high-impact email marketing campaigns with Spectre Email.

Email Marketing
Jan 2

Unlock the Power of Real-Time CRM Integration with Spectre Email & Street.co.uk

Creating the perfect-looking email is only half the battle. Regardless of whether your emails have sophisticated design, contain engaging content,or showcase your best properties, a successful campaign hinges on something far more fundamental: reaching the right people at the right time.

Email Marketing
Dec 20

How To Improve Deliverability For Your Estate Agency Emails

In this blog, we’ll explore the best practices estate agents can adopt to improve email deliverability, ensuring your important messages make it to the right inboxes at the right time.

Email Marketing
Dec 17

How Automated Posting Can Transform Your Social Media Strategy

With the right tools, agents can maintain a steady social media presence without sacrificing time or quality. Here’s how Auto.social, a social media automation tool designed specifically for agents, can help your estate agency stay active online, attract more vendors, and free up time to focus on building relationships and closing sales.

Social Media
Dec 16

Metrics That Matter: Email Marketing 

In this blog, we’ll explore the key metrics you should be tracking to ensure your email marketing campaigns are delivering the impact your agency needs. These metrics are easily tracked through Spectre Email and will help you measure engagement, conversions, and overall performance.

Email Marketing
11

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