Following up with vendors after a valuation can be tricky. Between busy schedules that make taking every phone call difficult and emails that can get lost in a crowded inbox, a five-minute task can turn into a time sink. However, it’s these touchpoints which secure instructions and drive revenue for your agency.
A tool which seamlessly integrates with your CRM, allows you to create custom-built automations (and beautifully designed emails) to make follow-ups easy would be the perfect solution. But this has never existed for estate agents before. Until now.
Spectre Email is designed to help simplify your workflows, ensure leads are followed up with efficiently and help your agency thrive in a competitive market. With over 49% of people stating that they prefer brands to communicate with them via email, it's a channel that agents can’t afford to ignore and with Spectre Email it’s easier than ever to get started.
Custom automations, built to convert
Following up on leads is a time consuming yet essential task for any agent. Finding a way to streamline this process whilst maintaining effective and efficient follow ups woud allow you to reclaim valuable time each week to focus on other important tasks.
Spectre Email’s automation tool ensures that you can do just that. Let's say you want to drive contacts who have completed an instant valuation to book one in person. Rather than having to compile contacts and send follow-ups manually, Spectre Email's automation feature means contacts auto-enrol as soon as they meet your custom trigger – in this case, completing an instant valuation. From here, they'll progress through automation workflow, receiving custom emails timed to perfection, until they book their valuation, or finish the workflow.
With over 40 property-specific triggers, the software allows your agency to create workflows that convert contacts into clients. It takes the manual effort out of follow-ups, ensuring no leads fall through the cracks and freeing up agents' time to focus on other priorities.
Effortless design & built-in branding
These days, people's inboxes are constantly overflowing. If your email is plain and forgettable, chances are it won't even get a second look. But creating follow-up emails that will stand out from the crowd can be daunting - and you’re an estate agent, not a graphic designer!
Spectre Email solves this problem by prompting you to set up custom branding at agency level, allowing your colours and logos to automatically pull through to any campaign you create and eliminating the need for repetitive, manual adjustments.
Alongside this, the platform’s drag-and-drop email builder couldn’t be any simpler to use, helping you create beautifully designed emails with ease. And if you’re stuck for inspiration, you can choose from a library of expertly designed email templates to help you get started.
Dynamic Personalisation - make every email count
Research shows that personalisation increases email open rates by 26%, but between viewings, valuations and getting back to clients, you’re likely to be short on time. Manually personalising and building every single email just isn't realistic for busy agents - so you need an email builder that will take care of everything for you.
Spectre Email syncs seamlessly with the Street.co.uk CRM to make personalisation simple. By adding a merge tag to your design you're able to personalise it with the recipient's first name or email, ensuring each message feels tailored to its recipient. Build your email once, add it to your automation, and let Spectre handle the rest - personalising at scale without the extra effort.
The dynamic blocks in Spectre's email builder mean that follow-up emails don’t have to just be a simple touchpoint, they allow you to incorporate additional content to help make your emails more engaging and effective. You may want to add in property blocks to show off your best new homes (you could gain an instruction AND a sale in one), client testimonials to help you build trust and credibility, or blog posts to help educate the vendor - the possibilities are endless.
Spectre Email is the only email marketing tool designed exclusively for estate agents. The platform is built specifically to help your agency generate more instructions, boost revenue, and achieve exceptional growth.
Looking to automate your instant valuation follow-ups, increase instructions and boost revenue? Talk to our sales team today!
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