Your brand. Built to stand out.
This month's updates are all about control, over how your website looks, how your content gets created, and how your marketing reaches the right people.
From a new AI blog assistant and a deeper library of website sections, to smarter print workflows and greater flexibility over how sensitive listings are marketed, every update is designed to help your agency look sharper and work smarter.
Here's everything that's new in Spectre…
Spectre Website updates
Become the local expert, without the legwork.
Agents who publish regularly become the trusted local name, but finding the time (or the budget for a copywriter) makes it hard to stay consistent. The AI blog assistant removes that barrier, generating topic ideas, building a content strategy, writing the full article, and creating a headline image, all inside the editor. Quick prompts let you refine tone, trim, or expand in seconds.
No copywriter. No blank page. Just consistent content that works for your agency around the clock.
Build a site that looks like no one else's.
14 new sections just landed in the website builder: hero layouts, testimonial blocks, feature sections, CTAs, a property showcase, and a branch map built for multi-branch agencies. More variety across every page, more control over how your brand, services and local presence come across.
Visuals that work as hard as your copy.
New resizing and ratio controls mean every image on your site sits exactly as it should - aligned, proportional, and consistent across every page. Your visuals work as hard as your copy.
Stop searching for images elsewhere.
Unsplash is now built into the website builder. Search thousands of free, professional images by keyword, pick what fits, and add it directly to your page — without opening another tab. Your site stays polished. Your workflow stays fast.
Use your own font, not just Google's. Upload your agency's custom font and apply it across headers and body text — so your website looks exactly like the rest of your brand. No substitutes, no workarounds. Every page, exactly on-brand.
Every edit, reversible. Make changes in the website builder without the fear of getting it wrong. Undo up to 20 actions with a single click — and if you delete an entire page by accident, you have 30 days to bring it back.
Send applicants straight to your website. When you send a property match in Street.co.uk, you can now choose to send applicants directly to the listing page of your Spectre Website. That means more traffic to your site, a consistent brand experience, and one less reason for applicants to drift elsewhere.
Direct mail updates
Reach every landlord. All at once.
Filter your landlords and send a targeted print campaign to all of them in one go - no workarounds, no individual sends. Whether you're running acquisition or re-engagement, you can now act fast and at scale. Your pipeline grows. Your workload doesn't.
Keep every campaign on track. The moment a print campaign needs attention after generation, the right people in your team are notified immediately. No missed sends, no chasing. Full visibility, every time.
Marketing suite updates
Control how low-profile listings are marketed.
Properties marked as low profile in Street.co.uk can now be excluded or included in your Spectre Email and Social campaigns. Full flexibility, full control over your most sensitive stock.
And that's March in Spectre.
This month has been about giving your agency more control - over your website, your content and your marketing. From a brand-new AI blog assistant and a richer library of website sections, to smarter print workflows and more precision over how sensitive listings are handled, every update is built to help you stand out and stay ahead.
We'll keep building tools that help you win more instructions.
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