Three huge launches redefining agent marketing.
This month marks one of the biggest in Spectre’s history. We’ve launched not one, but three major new products, each designed to help agents strengthen their brand, streamline their processes, and win more instructions.
From high-performing websites and AI-powered social media to next-generation landlord prospecting, these updates work together to create the most complete marketing suite in estate agency. Here’s everything that’s new…
Spectre Websites Launch & Updates.
Websites that win instructions.
Spectre Websites has officially launched, giving every agent the power to build stunning, high-converting websites in minutes. No hidden costs. No technical experience required. Just a powerful, self-service platform built exclusively for estate agents.
With complete creative freedom, you can launch beautiful, modern websites fast, and turn online traffic into instructions with designs that impress from the very first click.
But we didn’t stop with launching Spectre Websites, in October we continued to refine and add to the platform with the following updates:
More ways to make every site stand out.
The hero section is the first thing visitors see, and now it’s easier than ever to grab attention. We’ve added four new hero layouts to the section library, giving agents even more choice when creating standout websites that convert.
Drag & drop image uploads.
Adding visuals is now faster and more intuitive. With drag & drop image uploads, you can insert images directly into your website sections for a seamless, flexible editing experience.
Understand your audience with Google Tag Manager.
We’ve added a Google Tag Manager (GTM) integration to Spectre Websites. Agents can now set up tracking in just a click, no coding needed, to see how visitors are engaging with their site and where enquiries are coming from.
Your work, saved automatically.
Never lose progress again. Spectre Websites now auto-saves your content as you type, so you can focus on crafting great copy without worrying about hitting “Save.”
Spectre Social launch & updates.
Don’t let your social media let you down.
Spectre Social has officially launched, the easiest way to bring your brand to life online.
Social media is one of the most powerful ways to build credibility and win new instructions, but inconsistent posting can cost you opportunities. With Spectre Social, agents can schedule content, automate posts, and maintain a consistent presence across every major platform, all from one place.
Your competitors might already be using your lack of presence against you. Spectre Social ensures your agency always looks its best, helping you stand out, stay visible, and strengthen your brand online.
Spectre Lettings launch & updates.
Your competitive edge in landlord prospecting.
The new Spectre Lettings is here, combining your own data with the UK’s most comprehensive landlord database to deliver deeper insights, smarter automation, and AI-powered recommendations.
The platform highlights your best opportunities, showing when and how to reach each landlord for the highest impact. It’s everything agents need to send highly targeted omni-channel campaigns that win more instructions, faster.
And we carried on developing Spectre Lettings throughout the month, delivering 8 feature updates…
Stay in sync with the new ‘Contacted by Sales’ flag.
To help sales and lettings teams stay coordinated, we’ve added a ‘Contacted by Sales’ flag. It shows when a property has been contacted by Sales within the last three months, helping teams avoid double touches and improve visibility across branches.
Instant oversight of every portfolio.
You can now see every property under each landlord in one clear, stacked view, giving you instant oversight and making navigation faster with the new Recentre button.
Stay on top of every property.
Key details like listing agent, property status, last listed date, and estimated rent are all visible at a glance, so you can work smarter and spot opportunities quickly.
Turn ‘for sale’ into lettings opportunities.
The new Tenanted Campaigns filter lets you include or exclude ‘for sale’ properties, helping you identify landlords who may be leaving the market and win back valuable stock early.
Spot landlords with no rent increase.
Use the new filter to pinpoint landlords who haven’t increased rent, they’re often the most open to switching agents.
Pinpoint investment opportunities.
Identify landlords with investment properties and send timely, relevant campaigns to maximise your chances of winning new high-value instructions.
Prioritise CRM Nudges.
Nudges from your CRM data now show a dedicated tag, making it easy to prioritise the opportunities most likely to convert.
Stay on top with editable Nudge notes.
You can now update and refine Nudge notes as conversations progress, keeping every follow-up timely and informed.
Property Reports updates.
Turn partial leads into instructions with one click.
For Street.co.uk users, owner details now show instantly on partial leads. With just a few clicks, you can send tailored direct mail straight to potential vendors, ensuring no opportunity to win an instruction slips through the net.
Marketing Suite updates.
Stronger security for every login.
Spectre now supports Two-Factor Authentication (2FA), adding an extra layer of protection to every account. When enabled, logins require a one-time code from your authenticator or password manager, keeping your data secure and your team protected.
And that’s October!
It’s been a huge month for Spectre, with the launch of Spectre Lettings, Spectre Websites, and Spectre Social, three products that together redefine how agents market their business and win new instructions.
From smart, automated prospecting and AI-driven marketing to beautiful websites that convert, Spectre continues to bring agents everything they need to grow.
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