November’s update brings a wave of improvements across Spectre, from seasonal email campaigns and smarter audience targeting, to richer website pages, automated social proof, and clearer Property Reports.
Whether you’re nurturing contacts with festive emails, qualifying website enquiries faster, showcasing properties more effectively on social, or setting clearer expectations for buyers, these updates are designed to help you get more impact from your marketing with less manual effort.
Here’s what’s new in Spectre this November.
EMAIL MARKETING
Seasonal campaigns that drive engagement.
From Christmas newsletters to '2025 Wrapped', agents now have a full suite of ready-to-send festive templates, perfect for staying visible, nurturing contacts, and generating leads.
Target applicants with even more precision.
Match people to the right homes faster. New filters for New Build, Garage, and Outside Space preferences let you build hyper-relevant email audiences that get better engagement.
Reach landlords ready to invest.
You can now filter applicants by their buying position as Buy-to-Let Investors when building email audiences, making it easier to send tailored campaigns to landlords looking to expand their portfolios.
Prioritise your hottest applicants.
Quickly focus on the leads most likely to convert. Filter applicants in Spectre Email by the lead rating you've assigned in Street.co.uk, helping you tailor your outreach to the people ready to move.
WEBSITES
Qualify website enquiries faster.
The Contact Us form on Spectre Websites now includes an optional ‘Reason for Enquiry’ field, so you’ll instantly know if someone’s looking to buy, sell, rent or let. More context upfront means faster lead routing and quicker, more relevant responses.
Build richer, more polished pages in minutes.
Three new logo rows and a new FAQ section are now available, giving you more flexibility to showcase partners, social proof, and commonly asked questions.
Street.co.uk brochures pull-through to listings.
Your uploaded brochures now pull straight through to your Spectre Website listings, giving buyers all the info they need in one place.
More control over header text.
Fine-tune your pages to match your brand. You can now bold, underline, and italicise header text in Spectre Websites, making it easier to create impactful, on-brand pages.
Set-up made even simpler.
Go live faster with in-product guidance. Spectre Websites now includes a built-in DNS setup guide with real examples for different domain providers.
SOCIAL MEDIA
Automate your Google Review posting.
Turn your best reviews into effortless social proof. Spectre can now automatically post your Google reviews to your social media channels, helping you build trust and attract more valuations, without lifting a finger.
New property post templates to boost your engagement.
Spectre Social now includes eight brand-new property post templates, giving you more ways to showcase stock and stand out in the feed.
See exactly what's posting on each social account.
You can now filter the calendar by individual social media accounts, perfect for multi-branch agents who need a clear view of what’s going out, where, and when.
Rename and replicate your social automations.
Manage campaigns faster, especially across branches. You can now rename your automations for clarity, and easily duplicate them for additional branches or accounts. Set up once, reuse everywhere.
PROPERTY REPORTS
Set clearer buyer expectations.
Even if a property isn’t in an official noise zone, Property Reports now show how close it is to the nearest airport. You’ll always have the full picture, and fewer surprises for buyers.
From festive, ready-to-send email campaigns and more precise audience targeting, to faster enquiry qualification on your website, automated Google Review posting, and clearer buyer insights in Property Reports, every update in this November release is focused on helping you move faster and market more confidently.
All of these improvements are live and ready to use now. We’ll be continuing to build on this momentum with even more enhancements across the full Spectre suite in the weeks ahead.
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