Over the last few weeks, our product teams have been hard at work rolling out practical improvements across Websites, Social, Email Marketing, and Property Reports — all designed to help you move faster, look more professional, and get more value from your marketing, without adding extra work to your day.
From smarter email automation to more polished, flexible Property Reports, here’s what’s new in Spectre this July.
EMAIL MARKETING
Email automation done for you.
Launch powerful, pre-built email journeys tailored to your agency’s goals, like converting instant valuations or winning instructions. With Spectre’s Automation Library, just choose your objective, personalise, and go.
Instant headers and footers to get you sending faster.
Branded headers and footers are now set up out of the box for every agency and brand. No more manual design work, they’re automatically added to emails and templates to get you sending faster and looking professional from day one.
Personalise follow-ups by filtering contacts by agent.
You can now segment your contact database based on the colleague assigned to each property. Ideal for running targeted campaigns or reviewing performance by team member.
Put your high-value or low-value stock front and centre.
Want to highlight the best-value listings or your most prestigious stock first? You can now prioritise the lowest or highest priced properties in your dynamic property blocks to attract motivated buyers and generate interest in your best listings.
PROPERTY REPORTS
Take charge of your report transparency.
When you edit the estimated value in a Property Report, the low confidence disclaimer is now automatically removed. You can also choose whether or not to show it in customer-facing reports via your Report Preferences.
Design boosts to make your digital reports shine.
Make sure your report cover text always looks great. You can now add a background to text on digital report covers, choose from no background, full colour, or blurry.
Every update in this July release is focused on making Spectre simpler to use, more powerful, and better connected - so you can manage more of your marketing in one place and spend more time winning instructions, not juggling tools.
All of these improvements are live and ready to use now. We’ve got plenty more planned over the coming weeks, so keep an eye out for further updates
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