With 2025 well underway, we’re excited to bring you the latest updates to Spectre that will enhance how you manage your agency’s outreach and follow-ups.
Whether you’re looking to personalise your reports, improve your email campaigns, or streamline internal processes, these updates are designed to keep your agency ahead of the competition.
Here’s a look at what’s new…
AI-powered email journeys that convert
Spectre AI now generates email sequences in seconds. Simply enter a goal and AI will instantly build an optimised nurture journey tailored to convert. Backed by best practices from thousands of estate agency campaigns, these journeys ensure the right message reaches the right lead at the right time, helping you turn more leads into instructions.
Never miss a follow-up with internal notifications
Keep your agency one step ahead with internal notifications built into your automated email journeys. Whether it’s following up on an instant valuation or checking in on a sale anniversary, these alerts prompt timely action from you and your team—complete with contact details for the perfect follow-up, every time.
Portrait PDFs, cover designs, and more customisation
Spectre now supports both landscape and portrait PDF formats, giving you more flexibility in how you present your reports. Plus, we’ve added a range of new cover templates and enhanced customisation options—helping your agency stand out and showcase your brand in the best light.
Track who's engaging with your reports
Stay informed when prospects are interested by tracking individual report views—simply add a name and email to generate a unique tracking link and QR code. Get instant email notifications whenever the report is opened, so you can follow up at the perfect moment.
Landing page stats at a glance
Get instant insights into your campaign performance with a new stats banner on Landing Pages. Plus, a new icon highlights your best-performing page—helping you refine your strategy and maximise results.
AI, merge tags and emojis to level up your subject lines
Enhance subject lines and preview text with AI-powered suggestions for more impactful messaging. Plus, personalise emails even further with merge tags and emojis, helping your emails stand out and boost open rates.
Add calendar invites for appointments to your emails
Agents can now attach appointments to emails, so recipients can add them directly to their calendars. This helps reduce no-shows and enhances the customer experience for valuations, viewings, and inspections.
Admin control over user profiles
Company admins can now manage user profiles in settings, ensuring faster onboarding and brand consistency. Add bios, headshots, and signatures for agents, streamlining setup and keeping profiles in sync across the business.
New post-withdrawal triggers for smarter follow-ups
Take a more strategic approach to withdrawn vendors with three new post-withdrawal triggers in Spectre Sales - at four, six, and eight weeks. Now, you can stagger follow-ups, nurture leads, and create a structured post-withdrawal campaign.
Other key feature updates
- Easily find emails with search. Quickly locate emails using the new search bar on the email page, making it faster and easier to manage campaigns.
- New ‘Viewing Confirmed’ automation trigger. Automate emails based on confirmed viewings, not just bookings, perfect for properties requiring a confirmation step. Available for both sales and lettings viewings.
- New property valuer filter for targeted emails. Segment property owners by the valuer who conducted their valuation, making it easier to send personalised emails from the right team member.
- Include multiple segments. Add multiple segments to an email, simplifying the segmentation process and making it easier to target the right audience.
- Create a segment within the email builder. No need to leave the email creation process, you can now create new segments directly from the email builder, streamlining the workflow.
- AI-generated one-off emails. Use AI to create one-off emails, leveraging the same AI-powered content generation used within automated journeys.
- New tenancy date filters for landlords. Agents can now segment landlords based on tenancy start and end dates, making it easier to target communications at key moments.
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