About Grayson Florence Property
Grayson Florence Property, established over a decade ago by owner David Florence, is a Wiltshire-based agency renowned for its dedicated client care.
By leveraging Street.co.uk to stay connected and responsive around the clock, the team remains accessible to clients with queries or concerns seven days a week.
This commitment to an always-on service has seen the agency recognised in the top 5% of agents in the UK, while consistently maintaining full five-star Google reviews.
The Challenge
As a long-standing Street Group customer, Grayson Florence knew their website needed to do more than simply look good.
They were looking for a modern, visually engaging site that could be easily updated in-house, without the friction or delays that come with third-party support.
Equally important, the website needed to integrate seamlessly with the Street.co.uk CRM, bringing listings, enquiries, valuations, and viewings together in one place. This meant David could spend less time juggling systems and more time serving clients.
As David explained, “Moving house is stressful, so we needed to make sure our tools and systems are fully integrated. That way, we have time to provide a personal, responsive service without delays”
The Solution
To address the need for a more flexible, easy-to-update website and streamline their operations, Grayson Florence chose to launch with Spectre Websites. The platform gave greater control and, crucially, consolidated multiple systems into a single, seamless solution.
David also praised the supportive, collaborative approach of the Street.co.uk team throughout the development process: “I liked how easy it was to contact the team and the way they work. They're friendly, and you want someone who tries to understand you, that you can work with and bounce ideas off.”
The new website guides clients seamlessly towards booking valuations and viewings, while keeping every interaction within the Grayson Florence and Street Group ecosystem. With everything connected in one place, the team can spend less time managing systems and more time delivering an exceptional client experience.
The Results
The Spectre Website has successfully updated the agency’s digital presence, providing a visually appealing and flexible platform that saves time on updates. More importantly, the project further consolidated Grayson Florence’s technology stack, ensuring they could unlock the full value of using Street.co.uk alongside the Spectre marketing suite.
David highly values the efficiency and breadth of the integrated platform: “I'd recommend Street Group as a whole because they cover all aspects of everything that an agency needs.”
The successful launch of the new website is a key step in an ongoing strategy to use integrated technology to improve efficiency, save money, and allow time to focus on Grayson Florence’s core mission: dedicated, people-first client service.
