About CWB Property
CWB Property is an established independent agency based in Snodland, Kent with a history spanning nearly ten years. As a family-first business founded on the core values of respect, honesty, and innovation.
They foster a comprehensive culture of care, extending their dedication to colleagues, clients, and the community. This successful approach has facilitated the agency's recent expansion to a new office in West Malling.
We recently caught up with Warren Bowman, Managing Director at CWB Property, to hear how using Street.co.uk and Spectre Email Marketing has strengthened their digital communication, improved prospect outreach, and supported their ongoing growth.
The Challenge
The agency sought a highly effective and time-efficient marketing channel to ensure consistent, streamlined outreach to vendors, landlords and applicants.
Prior to adopting Spectre Email, managing their digital communication was bottlenecked by inefficient, manual data handling.
When using a previous platform like Mailchimp, Director Warren Bowman explained,
"I would have to go to our CRM, pull out the people, add them into Mailchimp which took around half an hour every time."
The agency needed an integrated solution that could fully automate audience segmentation, eliminating this manual bottleneck and freeing up valuable agent time for client-facing work.
The Solution
CWB Property implemented Spectre Email Marketing in February, strategically timed with the launch of their second branch. The primary and most beneficial solution identified was the platform's seamless database connection with Street.co.uk.
Warren praised the system for eliminating the heavy lifting of data transfer:
"What I really like is not having to worry about the database as such... the tools connect, so I don't need to worry about constantly dragging new vendors or new applicants into Mailchimp to create the audiences. The fact that it does all of that, that’s good."
The agency deployed a variety of automated journeys in Spectre Email, including a series of emails to follow up after a valuation, automated requests asking for reviews after completion, and consistent weekly communication for their landlords.
This strategic deployment established consistent, automated touch points, giving CWB Property a strong competitive edge.
The Results: 50% Time Saving and Predictable Monthly Income
The shift to Spectre Email delivered immediate, measurable results in both operational efficiency and consistent financial return.
By eliminating manual data migration and database management, the platform dramatically reduced administrative burden.
“We used to create four weekly emails and convert them into social media posts. With Spectre Email, we’ve cut the time it takes to create emails in half, and converting them into social media posts takes less than an hour a month.”
Crucially, this minimal investment of time yields a predictable financial return through their monthly mortgage clinic email.
"Our mortgage clinic adds about £350-400 to our revenues every month. With our new email campaigns, we’re now generating 5 to 6 leads per send, with at least one of those leads converting to a customer.”
The tool has become indispensable to the agency’s future planning. Warren said, “Spectre Email Marketing has significantly influenced our overall strategy, particularly in enabling consistent follow-ups for valuations and automated review requests. The platform is so easy to use, it’s all really positive.”
Future Outlook
CWB Property plans to evolve its strategy by further leveraging the audience targeting for community engagement.
The clear audience segmentation now makes it "super easy" to send tailored messages, for example, reassuring existing landlords about the Renters Reform Bill to educating potential new landlords on what they need to know, this positions CWB Property as a trusted voice of authority in the market.
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