Is your lettings portfolio growing as fast as you need it to? For most agencies, the answer is a frustrating 'no'. You're spending a significant portion of your budget on prospecting, from glossy direct mailers to branded email campaigns, and yet the return feels minimal.
Your team dedicates hours to speculative calls, trying to cut through the noise, while you watch local competitors win instructions on properties you never even knew were on the cards.
This traditional approach to finding new landlords is not just inefficient; it's a constant drain on your agency's time, money, and team morale.
But what if you could swap that guesswork for certainty? What if you could predict exactly which landlords on your patch were preparing to instruct, before they hit the market?
This is the new reality of landlord prospecting, powered by Spectre. This blog shows you how AI is revolutionising the way you find and win new landlords, turning it from a game of chance into a pipeline of high-intent leads.
1. Know Which Landlords Will Move Next
For too long, agencies have had to rely on outdated data to guide their prospecting. You might have a beautifully designed direct mailer, but if it lands on the doormat of a landlord who isn’t thinking of moving agents, it's a wasted cost and a missed opportunity.
Spectre’s Propensity-to-Let scoring changes the game. By analysing data points, such as property listings, historical data, market trends and more, it accurately highlights the landlords who are most likely to instruct next. This model is so powerful it’s 13 times more accurate than manual targeting, helping you make every credit count.
Instead of treating every landlord as equal, you can focus your time, budget, and energy where it counts, turning guesswork into strategy. This is how you maximise the ROI of every campaign and start winning the instructions your competitors don't even know are available.
2. Reach the Right Landlord at the Right Time
Even when you know who to target, figuring out when and how to reach out is another challenge. A landlord might be ready for a change, but if your message isn’t timely or compelling, it could easily get lost in the noise.
Spectre’s AI Nudges solve this by creating a daily, prioritised call list for your team. These aren’t just random names; they are prospects Spectre AI has identified as prime candidates for a conversation. The system moves beyond a simple list by providing rich context and a recommended angle for your call.
For instance, when a property is flagged as being six weeks away from its one-year renewal, your daily list might include the following nudge:
Mr Smith’s portfolio, currently split between two agents, presents an opportunity to consolidate management. With a yield of 5.9% and a portfolio valued at over £554,000, there’s potential to optimise returns. 71 Harwood Avenue is nearing its renewal date, having previously been let for £1300 through Birchstone Lettings. The estimated rental value for that property is £215,450. Offering a competitive and streamlined service could be mutually beneficial.
Armed with this insight, you’re no longer making a generic "just checking in" call. You are entering the conversation with a fully-formed, data-backed strategy. Every interaction becomes a timely, relevant consultation, positioning you as a proactive expert, not just another agent chasing a fee.
3. Build High-Converting Email Nurture Journeys in Seconds
Nurturing your leads is essential to securing instructions, but building personalised email journeys from scratch can be confusing and a huge time sink.
Spectre’s AI Email Journey Builder instantly builds expert-level nurture sequences, tailored to your goals, with just a few prompts. Simply enter a goal, such as ‘Create a nurture sequence for landlords who are likely to list their property in the next 12 months’, and Spectre AI will instantly build a fully optimised email sequence designed to convert.
Trained on best practices from thousands of real-world estate agency email campaigns, Spectre ensures it’s crafting the right message, to send to the right landlord, at the right time, helping you stay front of mind when it comes to instructing their next agent. You get full control to tweak or change the sequence and/or messaging, whilst AI does the heavy lifting for you.
In a market that’s more competitive than ever, relying on outdated prospecting methods will hold you back. Spectre’s AI-powered tools, such as Propensity to Let scoring, AI Nudges, and Email Journey Builder, allow you to replace guesswork with a smarter, data-led strategy that drives results.
To discover how Spectre can give your agency an unbeatable competitive edge, book a demo with one of our team today.
