How is Spectre different to Homesearch?

Why should you choose the UK’s favourite instruction generation tool, as voted for by agents, over Homesearch?

the market leading prospecting tool

Why Spectre?

Winner of ESTAS’ Best Instruction Generation Tool 2023, Spectre is the prospecting tool of choice for estate and letting agents across the country.

On-market, off-market, automation, AI-powered, anniversaries, property reports… Spectre has everything agents need to win instructions and grow market share in one subscription - backed by award-winning customer support.

Trusted by the biggest and best UK brands, Spectre is proven to increase agency market share by 34% in just 2 years, while delivering a phenomenal average ROI of over 3000%.

62,000+

Portfolio landlords identified.

3,000+

Instructions generated monthly.

34%

Average market share growth.

3,007%

Average Return on Investment..

How does Spectre compare to Homesearch?

Feature

Spectre

Homesearch

Off-market focus

Time since last sold

Filtering

Draw area on a map

Letters

Data Import

AI Content Generation

AI Propensity to Sell Modelling

Postcards

Save areas

Select area over 30km

Reusable campaigns

Custom fonts and colours

Merge fields

Personalisation

On-market focus

Full addresses of live listings

Time on market

Current agent

0-7 day instruction trigger

Anti-embarrassment features

Postcards

Custom triggers

Triggers for 20+ weeks on market

20:20s

Filtering

AI Propensity to Sell Modelling

Map

Postcards

Property Reports

Complete whitelabelling

Subdomains

Automatic QR codes on marketing material

Mobile optimised

Anniversaries

Anniversary reports

The Vault

Support

Dedicated CSM, Training and Support

Why is Spectre a better option?

We maximise your potential.

Spectre’s AI Propensity to Sell Model maximises your marketing budget by filtering your property search based on the properties most likely to instruct. Spectre’s AI Content Generator maximises your time, drafting letter and postcard content in just seconds.

We make you stand out.

Personalising your collateral can increase your ROI by 3 times, so we have an API-based integration which transfers known homeowner and landlord data, so instead of saying ‘Dear Homeowner’, you can stand out with personalised marketing, without any effort.

We take design seriously.

At Spectre, we don’t want anything to overshadow your brand so we put a lot of emphasis on quality white-labelling and customisation options and offer a suite of pre-designed postcard and letter templates.

We protect your brand.

Spectre includes a range of anti-embarrassment features across our entire suite of tools that will automatically filter your letters so you never bombard prospects, market to your own clients, or send duplicate letters to vendors who are on the market with multiple agents.

Next steps.

If you have any further questions about coming on board with Spectre or our product comparison, please don’t hesitate to get in touch with our Sales Team who would be more than happy to help you.

Come on board