Spectre’s Guide to Increasing RoI (Part Three)
At the centre of every successful business is a wealth of data. Quite simply, no company could run without it… even your agency. Without data, your agents wouldn’t be property market experts, and your agency wouldn’t have any contacts to market properties to.
Similarly, Spectre is entirely reliant on data - without it, we wouldn’t have a product. Our award-winning data on on-market, off-market and rental properties means we can inform agents how long a property has been listed and who is the current agent, as well as when there has been a price reduction, withdrawal and or fall-through. All this data is invaluable, helping our agents form an effective prospecting strategy.
Research suggests that 97% of businesses use data to power their business opportunities. However, sourcing data can be time-consuming and costly - especially in a fast-paced industry like estate agency.
Street Insights Pro takes an agent’s market knowledge to the next level - putting data on 32 million UK properties into agents’ hands, instantly. This data is offered in the form of digital property reports, and they have the power to capture leads, drive sales, secure valuations, and win instructions. Stick around as we explain exactly how you can use them to your advantage…
Using Street Insights to capture leads
Street Insights is a powerful tool that helps agents generate opportunities at every stage of the sales funnel - starting at lead generation.
Thanks to the Spectre and Street Insights Pro integration, agents can now add lead capture QR codes to their 20:20 postcard campaigns. This allows the recipient to view an Insights report on the property recently sold in exchange for their details - including name, email, phone number and marketing consent.
In addition to comprehensive data on the sold property, these reports also invite the applicant to create a property report on their own home - in a bid to also win the instruction on their home.
But it’s not just postcards where these lead capture campaigns can be used… we’ve seen many agents using links on portal listings too. All you need to do is create a report on the new listing and add that URL to your property description. Motivated buyers will fill in their details to view the property report, and your agency will gain another lead - which you can follow up to arrange a viewing.
It’s a really easy way to capture more leads and increase interest and viewing numbers for each listing with minimal effort.
Using Street Insights to drive sales
Even if an applicant rings your branch directly to enquire about a property, Street Insights’ property reports are still a brilliant tool to help your agents identify serious buyers and drive sales.
Before your agents book an applicant in for a viewing, we suggest sending them a ‘tracked’ report for the property of interest beforehand. With over 150 data points on the property - including historical price growth, broadband and mobile connection, local schools and transport links - the report will answer many of a buyer’s questions and weed out any non-starters. On the flip side, the information within the report could build greater interest from the applicant and further motivate them to book a viewing.
As the report is tracked, your agent can view at a glance who has viewed the report and easily conduct a refined follow up to understand their position on the listing. This will save your agents hours of time conducting wasted viewings - so they can focus on the piping hot leads.
Using Street Insights generate instructions
With the housing market becoming more competitive every day, making your agency stand out from the competition is the key to securing valuations and subsequently winning instructions.
Adding Street Insights’ reports to your agency’s arsenal is an easy way to show off your unrivalled knowledge of the general property market, as well as your local area.
So why not show potential vendors a report of their property to bolster your valuation service and support your market appraisal figure? It’s a sure fire way to present yourself as the trusted expert and ensure over-valuers don’t win the instruction.
With a Street Insights Pro account, you can take these property reports one step further with additional features, such as videos and branding elements, to really capture the homeowner’s attention and set your agency apart.
If you’re struggling to use Street Insights PRO, feel free to reach out to our Customer Support team or directly contact your Customer Success Manager who is always on hand to help.
To read more about how you can use Spectre to increase your RoI, check out our blogs on Anniversaries feature, as well as our groundbreaking 20:20s tool.
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