On 5th November 2024, London’s Evolution in Battersea Park was the place to be for the estate agency industry, with agents, suppliers, and thought leaders gathering for EA Masters 2024.
The theme "Dare to Win" encouraged agents to adopt new strategies and embrace innovative tools. Spectre and our parent company, Street Group, made a memorable impact throughout the day, providing attendees a ride to the venue in our tuk tuks and securing two major awards.
Spectre’s EA Masters presence was unmissable, with a striking 10-metre video wall showcasing Spectre’s marketing tools - including our latest product launch of email marketing, social media and property reports. If you missed the showcase, you can watch it now. The stand became a focal point for agents to explore our industry-leading tools for instruction generation and vendor engagement.
Our leadership also took to the stage. Heather Staff, Co-Founder of Street Group, and Stella Nicol, Head of Operations shared insights on how technology is shaping the future of estate agencies.
Heather, joined by William Reeve, CEO of Goodlord and Alex Rhodes, MD of Greenhouse OS, explained why automation is now the default first option to consider for all estate agency business processes.
“It’s a misconception that tech and automation means reduced customer service, consumers now demand 24/7 experiences, and frankly you can only do that with tech.
I’d say to anybody in the room, if you’re not using modern technology thats driving significant automation in your business, the chances are that at least one of your competitors will be. Which fundamentally means you will need to employ more people, per transaction, than they will.”
While Stella, joined by Toby Howd of Pattinson Auctions, and Colby Short of Get Agent, shared how Spectre is helping agents to gain a disproportionately higher market share than their competitors and highlighted Spectre’s dedication to making agents’ lives easier with intuitive, results-oriented solutions:
“A multichannel approach is absolutely the only way forward. The problem is that nobody can really achieve that manually – to craft the frequency, the consistency.
Those strategically timed touchpoints can only really be done with tech working for you in the background. And that's effectively what Spectre enables."
The awards ceremony brought a thrilling close to the day, with Street Group winning Best Large Supplier and Best Overall Supplier. These accolades acknowledge our unwavering commitment to empowering estate agents through reliable, effective tools that drive growth and support long-term success as voted for by them.
Spectre was also recognised in the Top 25 Innovations list, this list celebrates businesses that can highlight the tangible benefits of improvements, such as increased customer satisfaction, enhanced functionality, cost savings or sustainability, as well as those showcasing groundbreaking innovations.
EA Masters 2024 was just the beginning of an exciting new chapter for Spectre and our success at the event only fuels our commitment to continuous innovation, ensuring agents have the most effective, intuitive tools at their fingertips.
Explore the cutting-edge features that make Spectre the go-to all-in-one marketing solution for estate agents who are ready to lead the market.
Watch the launch or get in touch to see how Spectre can elevate your agency’s marketing today!
