Agents invest hours into manually obtaining addresses of properties to prospect to. The process involves menial tasks such as board spotting and time spent on the portals obtaining addresses.
Agents will then need to draft a letter to that property, including the address and personalisation tokens such as time on market or price of the property. This process will then need to be repeated multiple times daily, weekly or monthly.
This amounts to hours of work that could be spent elsewhere, which it often is and prospecting becomes a lower priority, negatively impacting agent’s stock levels.
Spectre speeds up this process by cross-referencing multiple data sources and collating the data into one place ready for agents to use. Each letter that is generated can be personalised automatically by pulling through property specific information, such as price, address and the agent they have instructed, just to name a few.
Agents have full control over their prospecting strategy and can build a ‘timeline’ of letters that suits their local property market. For example, agents located in a fast-paced market may want to send out bi-weekly or even weekly letters, whereas agents located in a slow-paced market may want to send out letters every 6 weeks. Both of these strategies and everything in between is possible in Spectre.
The problem many agents face when prospecting manually is keeping up with the market and tracking properties. Whether it be a new instruction, a price reduction, a withdrawal or even when the vendor is out of their sole agency period. All of which Spectre does automatically for you.
How many hours would you spend printing letters and stuffing envelopes every week? The answer is probably too many. Spectre can take care of the tedious printing, stuffing and postage of your letters, freeing up even more time for you to focus on the important tasks.
So the question you may be asking yourself is:
How much time can Spectre save me?
The average Spectre Sales user generates 293 letters per month.
To do this manually it would take on average, per letter, 15 minutes for address discovery (each property receives an average of 3 letters, but this would only need to be done once per property address), 9 seconds to create and check the mail merge, 6 seconds to print the letter and 21 seconds to stuff the letter.
This would total 27 hours, 20 minutes and 48 seconds a month for 293 letters.
(Not including the actual posting of the letters).
If this were to be done through Spectre, after logging in and generating letters, it could take as little as 16 seconds per letter batch.
We recommend generating 2 batches a week, so in total for the month it would take 2 minutes and 8 seconds. Which could include postage should our outsource printing option be turned on.
That’s a total saving of 27 hours, 18 minutes and 40 seconds per month.
Can you afford not to be using Spectre?
Book in for a demo today.
