For the last 2 years, we've been working with a 10 branch agency in Middlesex on Spectre Sales. The agency originally came to Spectre in order to streamline their prospecting process and deliver more targeted letters to vendors.
Results
During this time, there have been 830 instructions generated with a combined property value of over £485 million pounds.
The fee value relating to these instructions is over £7.3 million.
Average letters per instruction: 61
63% of instructions came from vendors who had received a combination of time based letters, and ‘on-market 20:20’ letters. Learn more about 20:20 letters, here.
Return on Investment from Spectre
This chart estimates the RoI after accounting for Spectre fees, postage costs and assuming a completion rate of 75% of Spectre instructions.
We've found that the data provided by other agents suggests a much higher completion rate for 2nd instructions, along with a typically higher fee and shorter time to sell. That's the benefit of using Spectre to secure second instructions as they are often higher margin instructions.
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